Czech catwalk queen Eva Herzigova continues to be in high demand as a supermodel but she is much more selective nowadays, prioritising her ethical fashion stance and her family
Timeless supermodel Eva Herzigova barely looks a day older than her Wonderbra hey day more than two decades on.
Now 51, the Czech catwalk queen famously fronted the iconic «Hello Boys» campaign, which saw the star featured on billboards across the country. Her traffic-stopping advertisement was so eye catching it was rumoured to have caused accidents due to drivers being distracted and propelled her to international fame more than 25 years ago.
Eva hasn’t changed much – last year, she donned a lacy black push-up bra once more last year for the Victoria’s Secret fashion show, adding a thong and a sheer coverup to dazzling effect.
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The star was just 16 years old when she won a modelling competition in Prague and headed to fashion capital Paris. Three years later, she played Marilyn Monroe in an advertisement for the jeans brand Guess and when she was 21, she starred in the Wonderbra campaign.
The iconic ad saw the model look down at her Wonderbra-enhanced breasts, accompanied by the message «Hello Boys». Some critics thought the campaign was incredibly sexist but fans loved it and it was an advertising triumph – according to a study by the University of Michigan Business School, Wonderbra managed to sell one push-up bra every 15 seconds in the United States between 1994 and 1995.
The campaign propelled Eva into the same supermodel bracket as the likes of Naomi Campbell, Kate Moss and Christy Turlington and she went onto accomplish pretty much everything in fashion.
The Czech became a Victoria’s Secret angel and graced the cover of countless magazines including Sports Illustrated and Playboy. Eva also starred in a Duran Duran music video for Girl Panic!, which was censored by MTV for being too provocative.
The model continues to front magazine covers like W and model for brands including Givenchy, with photos on her Instagram showcasing her ageless looks.
She also shares the odd snap off-duty, including snaps in the desert of a trip she branded «magical» and a candid shot of her sticking her tongue out being a «silly birthday girl».
Nowadays, Eva is married to Italian businessman Gregorio Marsiaj, with three children. The family live in Turin, Italy and Eva has become a campaigner for slow, ethical fashion.
She told El Pais magazine last year: «I don’t know why brands don’t slow down and go back to doing two collections a year like they used to. Now, they all do a pre-collection, a cruise collection, a capsule collection… That involves moving large production teams and generates an enormous amount of waste.»
The supermodel is also much more selective about modelling work she takes on nowadays. «I say no to a lot of jobs because I don’t see a purpose to them,» she said. «I have a life, a husband and three kids and I don’t want to waste my time.»
