Pink seems like it has been on-trend forever – from the Millennium Pink fashion of 2016 to last year’s Barbie-inspired overload.
And the colour shows no sign of abating according to the catwalk, but now, there is a ‘grown up’ way to wear it, according to the Telegraph.
According to the outlet: ‘Modern pink, 2024 pink, looks less like you’ve had a run-in with the Barbie Dreamhouse. It’s more subtle – like a hint of pink – than overpowering, saturated colour.’
Given the generally short lives of trends, it is remarkable that pink – in whatever hue – is still so popular.
Speaking previously to FEMAIL about the enduring popularity of the shade, Stephen Sheldon, a stylist at said: ‘It is absolutely an empowering colour, and that’s because it’s the colour of love and kindness – two words that have helped shape modern 21st-century society.’
Lily James (pictured) was another star who donned the new grown-up paler pink that is on-trend this year when she attended the Vanity Fair Oscar Party in Los Angeles in March
Mila Kunis wore a fashionably toned-down pink when she attended the Oscars in 2022, showing the pale hue’s enduring popularity
Kate is pictured wearing a vibrant pinkME + EM frock at the RHS Chelsea Flower Show last May
The role of pink now, then, should be to ‘enhance other hues’.
As Morgane Sézalory, founder of Sézane told the Telegraph: ‘Powder pink is for me the best option because it is easy to pair with neutral colours such as beige, grey or white, or even with denim. It’s ideal for a day look and you can never go wrong with a touch of powder pink either in spring or winter.’
The paper recommends that another new ‘grown-up way’ to wear pink day-to-day is to ‘enhance other hues’, rather than as a main colour.
This is because it matches a number of other colours, for example, red, burgundy, and brown.
AHEAD OF THE CURVE: Emma Roberts was well ahead of the curve when she donned this very pale pink and cream ensemble to attend the Tod’s Hamptons Summer Celebration in July 2023
Confident: Queen Maxima of the Netherlands has been described as looking ‘confident and comfortable’ in the pink ensembles she wears
Discussing 2023’s love of hot pink, Sibel Sevcan, told FEMAIL: ‘The recent explosion of hot pink as a popular outfit and accessories colour of choice, is certainly being fuelled by the frenzy building around the upcoming Barbie film release (which came out that July).
‘It was also a central theme at fashion week with Valentino’s Pink PP A/W23 collection which had a significant influence on this season’s looks.’
She also added that ‘for Gen Z, pink now symbolises a new desire to express femininity boldly and without limitations or stereotypes’.
So while the hot pink may have had its moment, the colour generally has still been spotted on red carpets and catwalks.
This could be because the pale hue is easier to wear.
Pretty in pink: Queen Letizia of Spain (pictured, left) and Princess Sofia (pictured, right) both opted for pink for the younger royal’s recent confirmation – but chose very different shades
UK home secretary Priti Patel (pictured) sported the hue to the No Time to Due World Premiere in 2021
Zendaya (pictured) is pictured wearing a hot pink at Paris Fashion Week in 2022 in Paris, France
Additionally, it adds: ‘It’s a great pairing for a harder-to-wear shade, because it lends warmth to the skin and suits pretty much everyone.’
Speaking previously to FEMAIL about the enduring appeal of pink, stylist Rochelle White said: ‘The colour pink is empowering, pretty, flattering and tough.
‘It’s a colour that suits many skin tones as well as genders. From nudes to neons, pink is a colour that can be suitable for many and any occasions.’
While pink is certainly on trend, it certainly doesn’t appear to be a passing fad, with multiple fashion experts convinced the shade is here to stay.
According to Sibel Sevcan: ‘Whether you are a pink lover or a hater, its new place in culture, is what makes it highly attractive as an outfit colour of choice – and young people all around the world are embracing the trend for that very reason.’
Last year, four European royals came together and wore the vibrant colour on the same day – The Princess of Wales, Queen Maxima of the Netherlands and Queen Letizia of Spain, along with her daughter, Princess Sofia.
During her SNL hosting gig in October 2021, Kim wore bright crushed velvet Balenciaga coat and thigh-high boots for her rehearsal
Lil Nas X sported a vibrant number -alongside his backing dancers – to perform on stage during Audacy Beach Festival at Fort Lauderdale Beach Park in 2021
Justin Bieber sported a pink hat to GRAMMY’s paired with his Balenciaga suit as he posed hand-in-hand with wife Hailey in 2022
The Princess of Wales donned a rosy pink ME + EM dress to hold a children’s picnic at the Chelsea Flower Show that week.
Then on May 25, the royal was back in the pink, as she opted for a two-piece trouser suit while visiting Kinship Carers at Saint Pancras Community Association in London.
The same day, Queen Maxima of the Netherlands was also snapped stepping out in a co-ord, wearing bright pink on a working visit to NXP Semiconductors in Nijmegen.
Elsewhere, Queen Letizia of Spain also got in on the rosy action, wearing a soft pink shirt to attend the confirmation of Princess Sofia of Spain in Aravaca.
The younger royal also opted for a pink palette donning a bubblegum pink two-piece.
The film Barbie was released two months later, which saw flocks of people head to cinemas to watch the highly-anticipated movie, donning their favourite pink outfits.
In 2021 and 2022, bright fuchsia was all the rage – a colour that could not be more opposite to a subtle, dusky rose.
It was so popular that celebrities, fashion designers and even politicians such as Priti Patel donned the edgy and eye-catching colour.
The sought after colour was down to stars ‘embracing femininity’ amid an erosions of women’s rights, including proposals to overturn Roe vs Wade in the US.
