Meet your new Plan B — Cadence OTC.
The cutting-edge emergency contraception company is working to address the nation’s most desperate “healthcare desserts” by offering a Morning After Pill that can be shipped to your door within 24 hours for just $19.95, roughly 60% off the cost of the popular Plan B One-Step brand.
Reproductive health remains front and center of the national debate stage, especially since the 2022 overturning of Roe V. Wade eliminated the federal constitutional right to abortion. Since then, 21 states have imposed restrictions or bans on abortion earlier in pregnancy.
Former President Donald Trump made headlines last week as he clarified comments that his GOP White House campaign was also “looking at” contraception restrictions and he expected “some states are going to have very different policies than others.” Oklahoma has recently advanced a bill that some reproductive rights advocates fear could ban emergency contraception and IUDs.
With recent rollbacks, the demand for Emergency Contraception has continued to skyrocket. Each year, 2.8 million unintended pregnancies occur in the U.S. — which is roughly half of all pregnancies. Since 2018, emergency contraception or “the morning after pill” sales in the United States have surged by over 50%.
Companies like Cadence OTC are actively working to provide better options for women, starting with an under $20 pill that can be delivered within 24 hours to zip codes where people can’t find emergency contraception at their local stores.
FDA-approved Morning After Pills remain among the most popular forms of emergency contraception, preventing pregnancy before it starts by delaying ovulation or keeping a fertilized egg from implanting in the uterus. They are most effective up to 72 hours after unprotected sex.
Cadence OTC’s Morning After Pill has the same key ingredient as Plan B and Ella, a higher dose of the synthetic hormone Levonorgestrel used in many birth control pills, but it’s offered at a fraction of the price of those competitors, which typically retail between $39.99 and $49.99.
“There are more than 23 million women who live in around 7,000 zip codes across the US who do not have nearby access to over-the-counter emergency contraceptives because there is no drug store in their neighborhood,” explained Samantha Miller, Cadence OTC CEO and Co-Founder.
Miller and her team are committed to expanding the distribution of Morning After Pills to all people, especially those in smaller towns, first by making these pills available on Amazon and now also by placing them in over 700 7-Eleven stores across the country, many located near college campuses.
“Condoms are so easy to find in every town and every neighborhood. As they should be. Let’s put female birth control wherever condoms are sold,” said Miller. “Equal life control for everyone everywhere.”
Women across the country have turned to Cadence OTC, noting that the option to have the pills delivered discreetly and the competitive pricing is revolutionizing reproductive healthcare.
College students are among many groups that have taken advantage of these Morning After Pills, many of who live in rural areas and can’t find contraception at their local stores.
“Their Morning After Pills are effective and one of the most fairly priced Morning After Pills on the market, which makes this a good choice for college students like myself,” one student shared.
Another student emphasized that the Cadence OTC pills are particularly “easy to purchase” and arrive quickly, remarking that it makes her feel safe knowing the pills are just “one click away.” More than anything, women are just grateful to have more choices — Cadence OTC being one of them.
“The fact that you can now access emergency contraception at a 7-Eleven or have it delivered straight to your house is actually wild. You can’t get more accessible than that. The fact that it is less than $25 is the cherry on top! I love seeing companies that really think about how to best serve their community,” a student said.
Cadence OTC recommends purchasing the Morning After Pill ahead of time, directly, and taking advantage of the free three to five-day shipping option. Those who need emergency contraception sooner are also able to order Cadence OTC’s Morning After Pill on Amazon.
The company is also in the process of offering a birth control pill over-the-counter.
Cadence OTC’s Morning After Pill incorporates the same safe and trusted ingredient as used in Plan B and other Emergency Contraceptives. The pill will not work if you are already pregnant and it won’t impact an existing pregnancy or affect your ability to get pregnant later on. Some people may experience regular side effects, including irregular period bleeding, nausea, tiredness, headache, and dizziness. Take a pregnancy test or consult your physician if your period is over one week late.
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