Home » L.A. Times Image throws a magazine launch party at Soho Warehouse

L.A. Times Image throws a magazine launch party at Soho Warehouse

by Marko Florentino
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The dress code caused mass chaos in the group chats: “Dripping in romance,” taking inspiration from the night’s theme, “L.A. Vie en Rose.” Any good prompt is both esoteric and hyper-specific enough to let your imagination run wild (and trigger an existential crisis). But mostly, we used it as a framework for the kind of night we thought L.A. deserved: a sexy one — where we dressed up in patent leather boots, wore red lipstick and crushed rose petals under our feet on the dance floor.

The party, hosted by Soho Warehouse and sponsored by 400 Conejos, felt like the only fitting way to celebrate our biggest issue of the year (our biggest issue ever, actually): Image Makers, a love letter to the creative directors, photographers, designers and artists who are shaping the look and feel of the city with their work, day in and day out.

The event featured a photo exhibition highlighting our subjects: leather designer Zana Bayne; latex designer Mariano Cortez; global girl group Katseye and their fashion fairy godfather Humberto Leon; stylist and Saint Helen’s House founder Zerina Akers; photographer Emanuel Hahn; costume designer Natasha Newman-Thomas; stylist Ann-Marie Hoang; Peruvian Parisian creative director Claudia Rivera; Parisian fashion designer Vincent Frederic-Colombo; creative director and photographer Eric Solis in collaboration with Planeta and Wavey; and leather goods craftsman Guillermo Cuevas. Earlier that night, the Image Makers gathered for an intimate dinner on the Soho Warehouse roof, where they received gift bags curated by fashion director at large Keyla Marquez. Each bag included a pair of Nike Shox contributed by Nike L.A., a custom keychain with charms personal to each Image Maker and a bandanna featuring every Image logo ever commissioned, created by Image’s design director Jessica de Jesus.

Party guests danced to the sounds of NoNo, Mia Carucci and Bianca Lexis late into the night and posed in a custom photo booth inspired by the party’s theme, created by production designer Zoe-Zoe (the artist who created our lettering for the Image Makers issue) and floral designer Gray Hong. Collectively, we dripped.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

Artist and curator Anita Herrera (left) and Hoza Rodriguez, designer and cofounder of Planeta

Curator Anita Herrera (left), Hoza Rodriguez, designer and co-founder of Planeta, and 2024 Image Maker.

Artist Barrington Darius.

Artist Barrington Darius.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

Artists Alfonso Gonzalez Jr. (left) and Isaac Psalm Escoto a.k.a. Sickid.

Artists Alfonso Gonzalez Jr. (left) and Isaac Psalm Escoto a.k.a. Sickid.

Keyla Marquez, Image fashion director at large.

Keyla Marquez, Image fashion director at large.

Actor Raquel Rojas.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

Eric Kim, co-founder of Firmé Atelier and a 2023 Image Maker.

Eric Kim, co-founder of Firmé Atelier and a 2023 Image Maker.

From left: Michael Anthony Hall, Blessing Greer-Mathurin, Shanelle Infante, Adigun Atanda and Meka Boyle.

From left: Michael Anthony Hall, Blessing Greer-Mathurin, Shanelle Infante, Adigun Atanda and Meka Boyle.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

From left to right: Image contributing writer Astrid Kayembe, Cierra Black, Angela Choe, Ana Cruz and Qurissy Lopez.

From left to right: Image contributing writer Astrid Kayembe, Cierra Black, Angela Choe, Ana Cruz and Qurissy Lopez.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

Artist Jaime Muñoz and Rochelle Martin.

Jaime Muñoz and Rochelle Martin.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

Event photography by Leeban Farah.

Guests make their way through “Image Making: A Collective Art,“ a special gallery show

Guests make their way through “Image Making: A Collective Art,“ a special gallery show featuring photography from the “Image Makers” issue.

From right: Pechuga Vintage founder Johnny Valencia and Priscilla Yael.

From right: Pechuga Vintage founder Johnny Valencia and Priscilla Yael.

A guest views a photograph by Cody Critcheloe of costume designer Natasha Newman-Thomas.

A guest views a photograph by Cody Critcheloe of costume designer Natasha Newman-Thomas.

Shirt detail courtesy of Polio Brothers.

Shirt detail courtesy of Polio Brothers.

Editor Jules Wood (left) and BJ Panda Bear, fashion director of Reserved magazine.

Editor Jules Wood (left) and BJ Panda Bear, fashion director of Reserved magazine.

Leeann Huang (second from right), designer and 2023 Image Maker.

Leeann Huang (second from right), designer and 2023 Image Maker.

Poet and cultural organizer Sonia Guiñansaca (left) and archivist Lylliam Posadas.

Poet and cultural organizer Sonia Guiñansaca (left) and archivist Lylliam Posadas.

Yubo Dong, cofounder of ofstudio and Image contributing photographer.

Yubo Dong, cofounder of ofstudio and Image contributing photographer.

Image contributing photographer Brandon Kaipo Moningka and friends.

Image contributing photographer Brandon Kaipo Moningka and friends.

A guest flips through “American Fever,” a photo essay by Emanuel Hahn featured on 1 of 4 covers.

A guest flips through “American Fever,” a photo essay by Emanuel Hahn featured on 1 of 4 covers.

VTProDesign creative director Mike Lee signs the gallery guest book.

VTProDesign creative director Mike Lee signs the gallery guest book.

Image contributing photographers JJ Geiger (left) and Sam Ramirez.

Image contributing photographers JJ Geiger (left) and Sam Ramirez.

Humberto Leon poses with a portrait of global girl group Katseye

Humberto Leon, a 2024 Image Maker.

(Calvin B. Alagot / Los Angeles Times)

Isaías Cabrera.

Anthony Brown (left) and Image contributing artist, London James a.k.a Porcelain Sneakerhead.

Anthony Brown and Image contributing artist, London James a.k.a Porcelain Sneakerhead.

Photographer Eric Solis and designer Hoza Rodriguez with friends.

Photographer Eric Solis and designer Hoza Rodriguez with friends.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

American Artist, Image contributing artist.

American Artist, Image contributing artist.

From left: Reanna Cruz, Julia Carmel and Troy Curtis Zaretsky-Kreiner.

From left: Reanna Cruz, Julia Carmel and Troy Curtis Zaretsky-Kreiner.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

the top of a printed menu that reads “L.A. Vie en Rose”

Scenes from Image's L.A. VIE EN ROSE party on Wednesday, September 2024 at SoHo Warehouse in downtown Los Angeles.

Image’s rooftop dinner at Soho Warehouse.

(Calvin B. Alagot / Los Angeles Times)

Scenes from Image's L.A. VIE EN ROSE party on Wednesday, September 2024 at SoHo Warehouse in downtown Los Angeles.

Costume designer Natasha Newman-Thomas (left) and Dunrite Leatherworks designer Guillermo Cuevas.

Scenes from Image’s L.A. VIE EN ROSE party on Wednesday, September 18 2024

Image staff writer Julissa James.

Featured stylists Zerina Akers (left) and Ann-Marie Hoang.

Featured stylists Zerina Akers (left) and Ann-Marie Hoang.

Scenes from Image’s L.A. VIE EN ROSE party on Wednesday, September 2024 at SoHo Warehouse in downtown Los Angeles.

Gotha Shakira, digital director and Image contributing writer (left), and Ann-Marie Hoang, featured stylist.

Gotha Shakira, digital director and Image contributing writer (left), and Ann-Marie Hoang, featured stylist.

(Julissa James / Los Angeles Times)

Scenes from Image’s L.A. VIE EN ROSE party.

Aria Davis, Nike Catalyst Brand Marketing Manager (left), and Maria Maea, artist and Image contributing writer.

Eric Solis, Mexico City-based photographer, art director, and creative consultant.

Eric Solis, creative director, photographer, and 2024 Image Maker.

Keyla Marquez, Image fashion director at large (left) and Julissa James, Image staff writer.

Keyla Marquez, Image fashion director at large (left) and Julissa James, Image staff writer.

Scenes from Image's L.A. VIE EN ROSE party on Wednesday, September 2024 at SoHo Warehouse in downtown Los Angeles.

From left to right: Humberto Leon, Elisa Wouk Almino, Image editorial director, and Jessica de Jesus, Image design director.

Dinner guests applauding Image’s editorial director Elisa Wouk Almino.

Dinner guests applauding Image’s editorial director Elisa Wouk Almino.

Scenes from Image's L.A. VIE EN ROSE party on Wednesday, September 2024 at SoHo Warehouse in downtown Los Angeles.

Dinner party photography by Image photo editor Calvin B. Alagot.

Musician, DJ and Image-featured artist Mia Carucci.

Musician, DJ and Image-featured artist Mia Carucci.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

Image photo editor Calvin B. Alagot.

Image photo editor Calvin B. Alagot.

Model Lex Orozco-cabral (right).

Model Lex Orozco-cabral (right).

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

Image contributing photographers Brittany Bravo (left) and Emanuel Hahn (center) with Leah Sarnoff.

Image contributing photographers Brittany Bravo (left) and Emanuel Hahn (center) with Leah Sarnoff.

"L.A. Vie en Rose" DJ, NoNo

“L.A. Vie en Rose” DJ, NoNo

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

Mario Ayala and Nathaniel Santos.

Mario Ayala and Nathaniel Santos.

Stylist and costume designer Sailor D. Gonzales (left) and Rebecca Marquez.

Stylist and costume designer Sailor D. Gonzales (left) and Rebecca Marquez.

Geo Solis, Image contributing photographer.

Geo Solis, Image contributing photographer.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

Paul Yem, Image contributing photographer (left) and Kate Kuo, Image Director of Photography 2021–2023.

Paul Yem, Image contributing photographer (left) and Kate Kuo, Image Director of Photography 2021–2023.

(Calvin B. Alagot / Los Angeles Times)

Artist Jan Gatewood.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

Image contributing producer Imani Lindsey of Mere Studios (left) and photographer Richard Brooks.

Image contributing producer Imani Lindsey of Mere Studios (left) and photographer Richard Brooks.

Caption

Scenes from Image's L.A. VIE EN ROSE party on Wednesday, September 2024 at SoHo Warehouse in downtown Los Angeles.

(Calvin B. Alagot / Los Angeles Times)

Mia Carucci, musician and DJ (left), Keyla Marquez, Image fashion director at large (center) Celina Rodriguez

Mia Carucci, musician and DJ (left), Keyla Marquez, Image fashion director at large (center) Celina Rodriguez, creative director.

(Julissa James / Los Angeles Times)

Angel Martinez.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Leeban Farah)

Artist Lance Rico.

Maria Maea and Zerina Akers.

Maria Maea and Zerina Akers.

Designer Zana Bayne.

Artist Sebastian Hernandez and Shirley Sosa.

Artist Sebastian Hernandez and Shirley Sosa.

Gray Hong, Zoe-Zoe, Jessica de Jesus

From left to right: Gray Hong, floral designer and founder of Moon Jar Design, Zoe-Zoe, production designer and Image contributing artist, and Jessica de Jesus, Image design director.

(Calvin B. Alagot / Los Angeles Times)

Image contributing artist Jaklin M. Romine.

Image contributing artist Jaklin M. Romine.

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024. (Credit: Julissa James / Los Angeles Times)

(Julissa James / Los Angeles Times)

L.A. Vie en Rose: L.A. Times Image & Soho House party, Sept. 18, 2024

(Julissa James / Los Angeles Times)

a pink rose graphic



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