M&M’s fans are rejoicing after reports a long discontinued flavor will soon be back in stores.
Peanut Butter & Jelly M&M’s are set to return after first being introduced fifteen years ago, according to industry reports.
‘Peanut Butter & Jelly M&M’s are expected to launch soon!’ popular food Instagram account CandyHunting reported.
‘They will debut at the NACS Show this coming October. They have a flavored peanut butter filling, similar to the Strawberried Peanut Butter M&M’s from 2009,’ the account claimed.
Fans and candy experts expressed their delight at the return of the flavor.
Fan favorite Peanut Butter & Jelly M&M’s are set to return after fifteen years
‘I’m so excited for the PB&J trend to hit candy!’ popular food blogger Snackolator wrote under the post.
‘Finally! I’ve dreamt of this flavor for a real long time. Dreams do come true!’ another fan commented.
‘I’ve missed the strawberried peanut butter ones every single day since they were discontinued’ a third added.
Others were keen to try the flavor for the first time.
‘This seems really interesting!!! Might have to try it!’ one user wrote.
‘I have high hopes for these,’ another added.
M&Ms also brought back another fan favorite earlier this summer.
The candy brand relaunched its Orange Vanilla Creme flavor, which was originally released in 2018.
The treat features a ‘soft, creamy center’ similar to an orange creamsicle ‘followed by a coating of white chocolate and a crunchy candy shell.’
Fans of M&M’s have also expressed their amazement at learning about the family drama behind the famous chocolate brand.
M&M’s come in a range of different flavors
The chocolates’ name stands for Mars and Murrie after chocolate heirs and business collaborators Forrest Mars Sr. and Bruce Murrie.
Bruce was the son of Hershey executive William Murrie, while Forrest was the son of Mars founder, Frank C. Mars.
Forrest reportedly fell out with his father and later visited Europe where he reportedly spotted people enjoying chocolate covered in candy coating.
Not wanting to share his idea with his estranged father he returned to the US and to his family’s rival, Hershey’s.
The resulting chocolate creation combined the two collaborators names Mars and Murrie.
