My under $25 edit of the best beauty products in every category

With a classic catalog of retinol creams, full-coverage foundations and shampoos to sort through at your favorite retailers, your subtotal can cost a pretty penny before you know it.

Though I love those fancy formulas and splurge-worthy skincare items, I’ve learned — through research and years of product testing — that beauty doesn’t necessarily have to break the bank.

From best-selling Amazon products (including the retailer’s beauty products on everyone’s wishlists) to the best concealers and cream blushes you can get your hands on, I rounded up this year’s must-have hair, makeup and skincare products — all under $25.

In short, these are the products I’d express-order from Amazon if on a deserted island. If I could.

Ahead, find the exclusive edit of the buzziest beauty products on the market. Rest assured these are the top products to try next if you want the best of beauty but don’t want price tags to get the best of you.

Meet the quiet champion in the drugstore aisle: the Dove Scalp+ Density Boost Hydrating Shampoo.

Clocking in at under $12, this sulfate-free formula doesn’t just promise healthier hair; it delivers it with clinical precision. Developed by dermatologists, it’s part of Dove’s Scalp+ Hair Therapy line, a range that speaks to the increasingly loud demand for hair care that treats the scalp with the same care we give our skin. In other words: this isn’t just shampoo.

The brilliance of the formula lies in its skincare-inspired simplicity. Packed with vitamin B3, zinc, peptides and moisture-balancing agents, it goes beyond surface-level cleansing to restore the scalp’s ecosystem, which is essential for anyone experiencing thinning, dryness or dullness. After using this shampoo for more than a year, my scalp feels more hydrated and volumized at the roots. It may be a less-than-$25 product, but it’s the unsung hero that’s playing in the same league as high-end competitors — minus the inflated price tag and overhyped promises.

And, let’s not forget the ethics. Dove’s formula is vegan, PETA-approved and free from sulfates and harsh stripping agents. In a market dominated by greenwashed marketing, that kind of transparency matters. But even if it didn’t, the results speak for themselves.

In an era where hair care shelves are crowded with $40 conditioners in minimalist bottles promising miracles, Aussie Miracle Moist Conditioner is a *true* miradcle.

For less than $10, this drugstore staple delivers what many prestige brands only pretend to: real hydration, softness and manageability. Its formula, enriched with avocado and Australian jojoba oil, is a love letter to thirsty hair. It’s not trying to be trendy or niche. It simply works, and the ends of my usually dry hair drink it up.

What Aussie understands — and executes flawlessly — is that not everyone wants a 10-step routine to achieve good hair. Miracle Moist is about ease and payoff. It detangles in seconds, smooths frizz and leaves my hair feeling genuinely nourished. It doesn’t just coat strands in synthetic silkiness; it revives them.

Whether you’re dealing with heat damage or dryness, this conditioner consistently shows up and delivers, with a creamy texture and clean-rinsing finish that rivals formulas three times its price.

Oh, and it’s also cruelty free, paraben-free and dye-free, and yet still somehow feels indulgent. It doesn’t compromise results, which makes this a must-have in anyone’s haircare routine.

The miracles don’t end here. You can score both the shampoo and conditioner for $15 on Amazon.

Skip the 12-step beauty routine and complicated active ingredients. The Elizabeth Arden Eight Hour HydraPlay 2-in-1 Daily Cleanser is a refreshing return to effortless elegance.

It’s smart, effective and unpretentious — exactly what a cleanser should be. For less than $25, you’ll be using a product that moonlights as both a gentle daily face wash and a skin-softening, one-minute mask. The texture alone, a dreamy whipped mousse, is enough to make washing your face feel like a small luxury. But this isn’t just about indulgence; the results are there.

At the heart of HydraPlay is a formula that reads like a skincare wish list: pink kaolin clay to purify without stripping, glycerin to replenish lost moisture and a ProRenewal Complex with pre- and post-biotics to support your skin’s barrier like a good friend who texts you back.

It’s skincare that multitasks, quietly addressing everything from clogged pores to surface dryness, all while keeping your microbiome happy. The result? A complexion that feels smooth, balanced and — dare I say — glowy, without the tightness or irritation that so often follows a deep cleanse. It’s one of my favorites, hands down.

And if you need proof it’s more than just pretty packaging, the formulation speaks for itself. After using, my skin feels healthier-looking, more moisturized and with less pores. Translation: you don’t need a cleanser that’ll cost you two Benjamins.

Aveeno’s Positively Radiant Makeup Removing Wipes transform a simple cleansing step into a moment of skin-loving luxury, all without demanding a premium price. Priced well under $25, these wipes harness the power of soy extract to not only dissolve makeup but subtly brighten and even out my complexion whenever I use them on my face and eyelids.

Their gentle, oil-free, sulfate-free and alcohol-free formula is a thoughtful nod to sensitive skin, delivering a soothing yet effective cleanse that feels anything but basic.

They’re even ophthalmologist-tested and safe for contact lens wearers, and effortlessly remove stubborn eye makeup without causing irritation or redness — a rare feat in the wipe world. Their non-comedogenic formula keeps my pores clear and skin breathable, and I always wake up with a fresh face rather than a breakout. Whether I’m rushing through my nighttime routine or in need of a oil-blotting-esque refresh, these wipes perform with an easy confidence that makes them an indispensable staple.

This is a two-pack, which is still less than $25!

Listen, I’ve tested a boatload of sunscreens (seriously, you should see my dresser drawer — and yes, I have a dresser drawer filled with SPFs). Throughout my many years of testing, I learned that not all sunscreens were created equal — and The Face Shop Hydro Sun Barrier Broad Spectrum SPF 45 Sunscreen is truly a standout.

While I rated the La Roche-Posay Anthelios Clear Skin Sunscreen Broad Spectrum SPF 60 as the best face sunscreen I reviewed for most people, I’ve been resorting to this Korean beauty formula that’s one of my favorite 2025 beauty launches. It’s lightweight, doesn’t leave a white cast and doubles as a silky smooth makeup primer. What’s not to love?

On its formulation, it’s infused with niacinamide and calendula, allowing it to shield my skin from harmful UV rays but also brighten and soothe it, which visibly enhances my overall skin tone and texture. These ingredients work together to provide a subtle radiance, making the sunscreen a dual-purpose product that combines sun protection with serum-like benefits. This thoughtful formulation ensures that my face is in a state of perpetual nourishment, all while being protected throughout the day.

If there’s one body cream that’s earned its place as a holy grail for dry skin, it’s the NIVEA Cocoa Butter Body Cream. This affordable gem delivers a level of nourishment that rivals high-end counterparts — without the inflated price tag.

Rich but never clumpy, the cream melts into the skin with a silky ease, flooding my *very* dry elbows, knees and heels with 48 hours of moisture. The secret lies in NIVEA’s signature Deep Moisture Serum, a tried-and-true blend that feels less like a skincare product and more like a rescue mission for parched skin.

The luxurious infusion of cocoa butter is like no other; it’s a decadent, vitamin-rich emollient that has long been a skincare staple for good reason. Combined with antioxidant-packed vitamin E, the formula hydrates and actively works to restore my skin’s elasticity, luminosity and overall health. It’s the one I turn to most because of how deeply nourishing it is.

There’s a subtle, comforting scent of warm cocoa that lingers without overwhelming, making each application feel like a small act of self-care. In short: this isn’t just body cream: it’s a ritual, wrapped in a jar.

Key ingredients: Cocoa Butter, Vitamin E | Size: 16 ounces | Fragrance: Cocoa

Looking for a foundation that feels like luxury without the price tag? Enter the L’Oréal Paris True Match Nude Hyaluronic Tinted Serum — the beauty world’s cheeky secret weapon. It’s makeup and skincare all wrapped into one, dripping with 1% hyaluronic acid to deliver that fresh‑face glow while evening out your tone with sheer to medium coverage.

Picture your skin in HD, but, you know, softer, smoother and plumper. I’m a bit skeptical of drugstore foundations, but this tinted formulation makes my skin feel naturally airbrushed while remaining lightweight and flattering.

In one hand you’ve got luminous mineral pigments, and in the other, hydration that lasts. This tinted serum has an all‑day satin finish that’s plumping, breathable and noncomedogenic. It glides on like water, blends like a dream (fingers give the most radiant payoff) and stays put long after your 9-to-5 (or full wedding day) without creasing or melting.

While designer brands may charge triple for a tinted serum, this little wonder is less than $25. So yes, it truly is your true match.

The NYX Professional Makeup Bare with Me Concealer Serum is a game-changing product that brings a fresh take on concealers. This lightweight, serum-like formula instantly gives a natural, radiant finish that comes with buildable coverage. Right off the bat, I noticed that it effortlessly blurs imperfections, dark circles and blemishes. It’s also infused with skincare ingredients like aloe vera and cucumber extract to not only conceal but also hydrate and soothe my skin. That said, it’s perfect for long wear.

The formula is also noncomedogenic, which means it won’t clog your pores, and it’s suitable for all skin types, including my sensitive skin. For less than $15, it offers a skincare-like finish that I always gravitate toward.

Versatile and creamy (without being goopy), the Bare with Me Concealer Serum sets itself apart from other drugstore options. It blends seamlessly into the skin, providing a smooth, skin-like finish that doesn’t feel heavy or cakey. If you’re looking for light coverage to even out your skin tone or need to build up to a medium coverage for more stubborn blemishes, this concealer offers you the flexibility to tailor it to your needs.

The serum formula ensures that it doesn’t settle into fine lines or creases, so it’s especially apt for mature skin or anyone seeking a more youthful appearance.

Shade range: 16 colors | Good for: Dark circles, blemishes

The Anua Heartleaf 77% Soothing Toner isn’t just a toner — it’s skincare therapy in a bottle. It’s beloved for a reason, containing 77% heartleaf extract (yes, that’s a lot), a botanical known in Korean herbal medicine for its anti-inflammatory, anti-redness and skin-purifying magic.

When I use this product after my cleanser, I love how the lightweight, watery formula sinks in faster than a compliment on good skin, instantly calming irritation, bringing down visible redness and prepping my face like a blank canvas. Pro tip: soak a few cotton pads and press them onto inflamed areas for five minutes as a quick DIY calming mask.

Where this toner really shines is in its quiet power. It’s alcohol-free, fragrance-free and low-pH, meaning it respects your skin barrier instead of testing it. After cleansing, pat it gently into the skin with your hands; no need for cotton if you’re aiming for full absorption. If your skin is dry or especially stressed, layer it. Yes, layer it. The “7-skin method” (applying toner in multiple light layers) makes this formula sing. It delivers bounce, hydration and visible clarity without any stickiness or shine.

Key ingredient: Heartleaf Extract | Size: 8.45 ounces | Fragrance: None

Best Razor: Billie Women’s Shave Kit

Shaving just got a serious upgrade, and it comes wrapped in a sleek matte handle with the name Billie. The Billie Women’s Shave Kit is a thoughtfully engineered tool designed for real skin, real curves and real routines. At this point, it’s basically the only one I use.

With five ultra-sharp, nickel-free blades cushioned by aloe and charcoal shave soap, this razor glides like butter and leaves zero irritation in its wake. Whether I’m tackling tricky spots like knees and ankles or going for that all-over smoothness, Billie’s pivoting head hugs every contour effortlessly. As someone prone to razor bumps, there aren’t any nicks or bumps after using this tool, only a soft finish.

Beyond the blade, Billie brings serious style and smarts to my shower. The magnetic holder is low-key genius (no more soggy razors laying around or questionable suction cups losing grip mid-rinse). The entire experience feels elevated: from the velvety handle (designed to never slip) to the easy snap-on cartridges that make blade-changing a breeze. It’s minimal, it’s functional and frankly, it looks like something I’m proud to display, not hide away in your caddy.

And, perhaps the most refreshing part? Billie kicks the “pink tax” to the curb. At less than $15 for the starter kit — which includes the razor, two refill cartridges, and the magnetic holder — it’s high performance without the high markup. Refills are affordable, flexible via subscription and always cruelty free. This product is the new standard for shaving, and I recommend it to everyone.

New from Neutrogena is its rockstar, less-than-$15 Healthy Skin Invisibly Radiant UV Primer SPF 30. It’s a multi-functional product that combines skincare and makeup prep in one. This primer is impressively lightweight, provides a smooth, even base for foundation and offers the much-needed benefit of sun protection with broad-spectrum SPF 30.

It’s cosmetically elegant with an extraordinarily absorbable base. When I use it before my foundation, I instantly notice my skin looking more illuminated — simple radiance without that greasy feel or, worse: that unwanted white cast. It’s the best makeup primer with SPF that I tested for its elegance and efficacy.

In addition to SPF, this primer is infused with ingredients that promote healthier-looking skin. It contains a blend of antioxidants, including vitamins C and E, which help protect the skin from environmental stressors and free radical damage. These antioxidants not only work to protect your skin but also contribute to a more even, luminous complexion. So, I feel good whenever I use it.

The primer is gentle on my sensitive skin, and I’d anticipate it working well on all skin types as it’s not dryer nor greasy. It’s also free from harsh chemicals or fragrances that could cause irritation.

The inclusion of SPF 30 makes this primer an excellent option for daily use, as it provides essential sun protection while preparing your skin for makeup. It helps shield the skin from harmful UVA and UVB rays that contribute to premature aging and skin damage. Its smooth, radiant finish complements any makeup look, and I’m especially excited to continue using this Neutrogena primer during the warmer months.

Size: 1 fl oz. | Base: Cream | Finish: Glowy | Best for: All Skin Types

If your under-eyes are crying out for a wake-up call, the Good Molecules Yerba Mate Wake Up Eye Gel is the kind of skincare SOS they’ve been waiting for. This cooling gel is powered by yerba mate extract, a natural source of antioxidants and caffeine that instantly perks up dullness and fatigue.

The texture is light-as-air and absorbs in seconds, leaving no residue behind — just smoother, fresher-looking skin that feels as energized as it looks. From the first time I used this product, I was blown away. It’s the product you reach for on those mornings when the snooze button won and you need to fake wide-awake in five minutes flat.

What sets this brightening eye gel apart is its clean, targeted formula. It boasts caffeine to de-puff, peptides to firm and smooth and yerba mate to energize and protect — all working in harmony to revive the delicate eye area without overwhelming it. It layers beautifully under concealer, doesn’t pill and won’t irritate even the most sensitive skin. Plus, it’s affordable enough to repurchase without flinching, which feels like a small luxury in a world where eye creams can cost more than a fancy dinner out.

This isn’t the kind of product that screams for attention; it quietly earns your loyalty with every early morning and late night. It’s effortlessly effective, refreshingly straightforward and perfectly designed for real life. The silky texture is unbelievable, and it leaves an impressive glow that’s worth screaming about (seriously).

The Versed Shade Swipe Blush Stick is the blush BFF I never knew I needed. First off, the formula is a dream: creamy, lightweight and melts seamlessly into my skin, giving me that “just pinched” flush without any staining or clown-face vibes.

It’s buildable, too. You can go from a whisper of rosy glow to a deep, camera-ready flush in a few swipes. It’s truly so creamy, dreamy buildable and blendable, and that it breathes new life into my fair skin. However, its variety of shades complement any skin tone.

In short: swipe, blend, blend and voilà — cheeks that look alive and effortlessly gorgeous.

Now let’s talk multitasking hustle. This chubby stick doubles as a lip tint or soft eyelid wash when you’re going for that cute monochrome moment. Plus, it’s clean (no fragrance or alcohol), full of skin-friendly emollients like caprylic triglyceride and coco-caprylate and priced less than $20. All in all, it’s one my makeup bag needs at all time.

For those who want to save money and have an everyday, pinky nude lipstick, run to L’Oreal Paris Glow Paradise Hydrating Balm-in-Lipstick with Pomegranate Extract (specifically, the shade “110 Pastel Exaltation”). Much to my delight, it measured up to some high-end lipsticks I’ve tried, its creaminess on-par with some $20 and $30 options in my makeup bag.

The L’Oréal Paris Glow Paradise Hydrating Balm‑in‑Lipstick stands out as the ultimate nude lipstick thanks to its buttery balm-meets-pigment formula: infused with pomegranate extract, it delivers immediate hydration and a healthy, glassy sheen, yet still offers buildable color that flatters diverse skin tones.

While the packaging could be more secure, the beauty lies in the formulation. It’s worth every penny, and a good pick-me-up if you’re seeking that nude-pink hybrid.

How I tested

Ahead, here’s the criteria for how I tested each beauty item under $25:

• Effectiveness: I evaluated how well each product delivered on its claims (including hydration, coverage and longevity).
• Ingredients: I reviewed the ingredient list for safety, quality and the presence of any potentially irritating or harmful substances.
• Application & Texture: I assessed how smoothly the product applied, absorbed or blended into my skin or hair.
• Wear Time: I monitored how long the product lasted throughout the day under typical conditions, like heat, sweat and movement.
• Value for Price: I compared the overall performance and quantity of each product relative to its price, ensuring it offered good quality within the $25 budget.

This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.