In today’s fast-paced world, the modern man is no longer just interested in grooming products that do the job; he demands more.
He seeks tools that reflect his values: quality, performance and a timeless sense of style.
Meet House of Atlas — a grooming brand created for the man who redefines cool on his own terms. Driven, confident, and uncompromising, the man behind House of Atlas is someone who recognizes the importance of attention to detail in every aspect of his life, from the work he produces to the way he takes care of himself. With House of Atlas, grooming becomes not just a task, but a statement.
House of Atlas is the latest venture from the same talented team behind Athena Club, the award-winning women’s personal care brand that has quickly gained a reputation for thoughtful design and elevated standards. Now, with House of Atlas, that same craftsmanship and commitment to quality are being brought to men’s grooming.
This isn’t just another brand, either; it’s a brand built on the idea that products should be made to last, designed with purpose and crafted with precision. From the start, House of Atlas has set out to go above and beyond where the “extra mile” is not a stretch but the very starting point of every product.
What truly sets House of Atlas apart from other men’s grooming brands is its commitment to thoughtful, functional design. The team has crafted every product with performance in mind, elevating even the most everyday grooming essentials to a level of sophistication that makes each routine feel like an experience. Every detail matters, from the functionality of the tools to their aesthetic appeal.
One of the standout products in the House of Atlas line is the Razor, which redefines what it means to get a clean, comfortable shave. Featuring a Smartflex head with five stabilized stainless steel blades, this razor ensures a close, smooth shave every time. The weighted handle is designed to provide control and comfort, making it easier to achieve the perfect shave.
But it’s not just about the shave; it’s about precision. A precision trim edge is revealed when you pull back the serum strip, allowing for easy detailing and ensuring that no area is left behind.
In addition to the Razor, House of Atlas also offers a Precision Shave Cream ($10) that holds a dreamy consistency. This rich, luxurious cream not only softens stubble but also nourishes the skin, ensuring that your grooming experience is as gentle as it is effective.
The shave cream also protects the skin barrier to provide lasting comfort throughout the shave. It’s a formula designed for men who want more than just a basic product. It’s something that enhances their skin’s health while also delivering on performance.
The Calming Aftershave is another key product in the House of Atlas collection, and it is designed with the same level of care and precision as the other items in the lineup. After a shave, the skin can often become irritated, but this aftershave immediately calms and soothes the skin, alleviating any discomfort.
More than just an immediate relief, the House of Atlas Calming Aftershave also locks in moisture to ensure that the skin stays hydrated throughout the day. It’s a thoughtful product that addresses a common issue for many men, providing not only comfort but also long-lasting care.
What truly makes House of Atlas stand out in the crowded men’s grooming market is the brand’s unwavering focus on quality. Each product is crafted with the highest standards in mind, using only the best materials and the latest technology to deliver results that exceed expectations. House of Atlas proves that men deserve the same level of attention to detail that women’s brands have long enjoyed.
But House of Atlas isn’t just about luxury — it’s about accessibility as well. While the products are crafted with care and precision, they are available at an accessible price point, ensuring that every man has the opportunity to elevate his grooming routine. The products are available exclusively at Target stores nationwide and on houseofatlas.com, making it easy to find the tools that fit both your needs and your lifestyle.
The bottom line
Ultimately, House of Atlas is more than just a grooming brand; it’s a lifestyle. It’s about embracing the idea that grooming is an essential part of self-care and confidence. With products that are built to last, designed with purpose, and crafted for performance, House of Atlas gives the modern man the tools he needs to look and feel his best, every single day. Whether you’re preparing for a big day ahead or simply taking time for yourself, House of Atlas makes grooming an experience that is both luxurious and effective.
This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
