The athletes have been styled wearing white socks pulled up over their leggings, which is a style affectation you’ll currently see on any chi-chi high street on a Saturday morning and could make the socks a surprise best seller. The hoodies and jackets are relatable, too and will look as at home in a British park as they will in the Stade de France. And the traditional red accents are especially convenient right now, because the ‘red theory’ trend whereby any outfit is deemed instantly cool if there’s a red element continues to dominate.
Is this kit going to have team GB athletes declared the best dressed at Paris 2024? Probably not (an early contender for that honour is the surprisingly upbeat look streetwear designer Stéphane Ashpool has created for the French team). Does it have the fashion frisson which Stella McCartney gave the kit when she worked on the designs? Not really. But the athletes look fresh, relaxed, modern and poised for action.
