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When Amazon comes to mind, most tend to think of TV’s, vacuums and household essentials but the online giant is also a treasure trove for beauty. Come Prime Day, you’ll be able to save on all your favourite beauty brands – and Amazon has just confirmed the exact dates the sale will take place.
For the uninitiated, Prime Day is a mammoth sale that takes place each summer, with the online retailer slashing its prices across everything from Apple Airpods and Ninja air fryers to Sage coffee machines and Simba mattresses. You don’t have long to wait for the deals to drop, either, as the sale will take place in July.
When it comes to beauty, whether you want to stock up on your favourite fake tan and serums or want to discover a new moisturiser or toner at a fraction of the cost, Prime Day sees discounts on the likes of Olaplex, Elemis, CeraVe, The Inkey List, Color Wow and plenty more.
From cult classics such as Elemis’s pro-collagen cream, Revlon’s hot brush and TikTok-viral favourites (think Maybelline’s sky high mascara or Rare Beauty’s bronzer stick), the sale will leave you spoiled for choice.
As we start counting down to the sale, find everything you need to know about Prime Day beauty deals below, including the exact dates to mark in your calendar. Plus, we’ve rounded up the best early offers to shop now (you’re welcome).
When will Prime Day beauty deals start?
Amazon has just announced that Prime Day 2024 will kick off at 12am on 16 July and run right through until 11.59pm on 17 July. With the exception of the pandemic years, Prime Day has always taken place in July, and Amazon has now confirmed the 2024 event will follow suit.
Read more: Best Amazon Prime Day coffee machine deals to expect
Best early Prime Day beauty deals
Maybelline lash sensational sky high mascara: Was £12.99, now £1.69, Amazon.co.uk
Available in a range of colourways, including black, brown, burgundy, blue and pink, as well as a waterproof version, Maybelline’s mascara is a viral hit for good reason. It’s lived in our writer’s make-up bag ever since the product first launched in 2021 – in their review, they found it to be a buildable formula that’s best for lengthening, with a flexible brush allowing the lashes to look instantly longer and more lifted. You can currently save up to a whopping 87 per cent on the price.
CeraVe SA smoothing face and body cleanser: Was £23.50, now £19.99, Amazon.co.uk
CeraVe’s smoothing face and cleanser is targeted for oily, spot-prone skin types. “It’s loaded with salicylic acid, making it great for summer months when keratosis pilaris (also known as chicken skin) is in full swing, and it also helps reduce blemishes and breakouts on the body – particularly on the back,” our tester said. “It’s gentle but effective, and despite the fact salicylic acid can be quite drying, in this formulation, it’s not, instead it cleanses skin and leaves it feeling refreshed.”
Olaplex no.3 hair perfector: Was £28, now £20.95, Amazon.co.uk
In our review of Olaplex’s famous no3 hair perfector, our tester said that the formula is a “modern-day cult classic hair care product” that is “hard to live up to, let alone beat”. Strands started to “feel softer and look healthier the more we used it”. Well worth a spot in our own bathroom cabinet, you can save 25 per cent right now.
St Tropez self tan classic bronzing mousse, 120ml: Was £21, now £7.99, Amazon.co.uk
Get a golden glow this summer with the help of St Tropez’s classic bronzing mousse. A brand that’s renowned with sun-kissed skin, St Tropez is an IndyBest favourite and, while we haven’t tried this exact product, we’re big fans of its products, so we’re sure this won’t disappoint. This golden-tinted tanning mousse claims to be streak-free and adapts to your skin tone for up to 10 days of wear with no self tan smell. Plus, it’s easy to use – simply apply with a mitt, blend and wait for your results to develop over four to eight hours.
BaByliss elegance 2,100W hair dryer: Was £45, now £33.38, Amazon.co.uk
This frizz-busting ionic hair dryer currently comes with an equally smooth 49 per cent saving. The styler has a drying power of 2,100W, three heat settings, two speed settings and a 2.2m power cord. Plus, integral ceramic technology offers extra smoothing help. While we’ve not tried this exact model, we named a similar BaByliss hair dryer best overall in our best hair dryers round-up, where our tester said: “We found hair was less frizzy after using this machine, which has been designed with super-ionic technology.”
SPF is an essential year-round, Ultrasun’s face SPF 30 is an unscented, moisturising option which offers protection if your skin is prone to irritation. Key ingredients include antioxidants and it was formulated to help prevent sun allergies. A tried and tested IndyBest buy, we included this product in our best SPF for sensitive skin guide. Our reviewer said they found “the lightweight lotion absorbed into skin rapidly” and “the water-resistant broad spectrum SPF is non-comedogenic” so it won’t block pores either.
Ghd original hair straighteners: Was £139, now £105.99, Amazon.co.uk
Secure a sleek saving on this cult pair of ghd original hair straighteners. Boasting a mere 30 second heat-up time, the ceramic floating flats feature a smooth gloss coating for longer-lasting results, without extreme heat. Adding to its versatilty, the sleek rounded shape allows you to create an array of styles, from classic straight looks to curls and waves, snag-free and easily.
Do you have to be a Prime member to access Prime Day deals?
Yes, you will need to sign up to Amazon’s monthly subscription service if you haven’t already. As well as getting access to the sale, being a Prime member unlocks a bunch of perks, including unlimited next-day delivery and access to the Prime Video and Amazon Music streaming services.
Amazon Prime costs £8.99 a month, or £95 if you choose to pay for a full year up front. Anyone who hasn’t given the service a go already can get a free 30-day trial of Amazon Prime, which will give you access to all of those juicy Prime Day deals when they arrive.
Voucher codes
For the latest offers on make-up and more, try the links below:
From coffee machine deals to mattress offers, find out more about Amazon Prime Day 2024 here
