Tom Brady brought the bling bling to New Orleans.
Brady sent the internet into a tizzy during Super Bowl 2025 with his gold Jacob & Co. watch that costs roughly $740,000.
Longtime Patriots fan and Tom Brady supporter Dave Portnoy didn’t let Brady’s fashion statement go unnoticed and decided to plug his own Brick Watch company — which doesn’t charge nearly $1 million for a watch.
“Oh my god! Is Brady wearing a Brick Watch?” Portnoy wrote on X.
Super Bowl 2025 is Brady’s first as an announcer and the seven-time Super Bowl champion was — in the words of legendary wrestler Ric Flair — stylin’ and profilin’.
His watch, as detailed by Page Six, is a Caviar Tourbillon in Yellow Sapphires timepiece that inludes 338 baguette- and rose-cut yellow sapphires, registering at nearly 49 carats, and also 338 brilliant-cut diamonds.
“Tom Brady is the epitome of excellence, both on and off the field,” Jacob & Co. CEO Benjamin Arabov said in a press release.
“The Caviar Tourbillon embodies the precision, luxury and innovation that define Jacob & Co. We’re honored to have him represent the artistry and craftsmanship behind every piece we create.”
Brady did not break out the watch until the big game begin, flashing a different accessory piece during the pregame show earlier in the day.
Page Six reported he wore a Billionaire Mini Ashoka with 100 carats of diamonds.
Brady’s first Super Bowl in the booth didn’t play out like his most-memorable Super Bowl triumph, when he rallied to beat the Falcons in overtime after falling behind, 28-3, in 2017
The Eagles held a 24-0 lead over the Chiefs entering the break.
However, the Chiefs seemingly do not have a rally in them after their first drives in the third quarter resulted in a punt and then a turnover on downs late in the quarter.
The Eagles eventually ballooned their lead to 34-0 in the third quarter en route to a 40-22 win.
