Livvy Breen, a Paralympic medallist in the sprint relay and long jump, said: “I love the new kit, especially the pops of colour and what they represent – it feels really fresh”.
British Olympian Katherine Merry, who won bronze in the 400m at the 2000 Sydney Olympics, told The Telegraph: “I like it, they have definitely gone for a classic retro look and kept things simple.
”If the athletes feel good it can only help with their mindset, but ultimately they are there to compete and the sign of a good design is if you don’t notice what you are wearing.
“I don’t actually remember the full design of the Team GB kit we wore in Sydney, but I do remember the feeling of winning a bronze medal.”
The BOA has separately collaborated with the Bath-based design company Thisaway on their new fan merchandise.
Flags, bunting and water bottles were launched last June in a different colour scheme and provoked criticism following the outrage over the changed St George’s Cross flag on the collar of the England football shirt for Euro 2024.
